Measure your results

Keep an eye on what matters

Measuring your YouTube Ads campaign is the best way to make sure you’re reaching your goals. And you don’t need to be a data expert to do it.

There are a range of metrics you can track for the marketing insights you need. See how many people are viewing your ad, how engaged they are, what actions they’re taking, and more.

Awareness

Am I reaching customers?

• Track who saw your ads and how often they saw them with Google Ads reporting – included in your Google Ads account.

Am I improving brand metrics?

• See if campaigns above a certain budget inspire awareness with our free Brand Lift tool.

Am I getting the best possible results?

• Use marketing mix modeling to compare your results to other channels.

Consideration

Are people watching?

• Measure your campaign’s total views and the average cost-per-view for free with Google Ads metrics.

Am I improving brand perception?

• See if campaigns above a certain budget affect brand consideration with our free Brand Lift tool.

Am I getting the best possible results?

• Compare creative elements with Brand Lift to run measurement tests.

Action

Are people taking action?

• Measure website conversions, store visits, and in-app actions at no extra cost right from your Google Ads account.

Am I improving brand metrics?

• See if campaigns above a certain budget are inspiring people to act with our free Brand Lift tool.

Am I getting the best possible results?

• Run A/B experiments for search, geo, and user lift.