In-app products

Grow your revenue by selling products within your app using Google Play Billing

Go to Play Console

Increase user retention

Offer in-app products to improve retention. Users who make in-app purchases are more likely to continue being customers.

Flexible price management

Define your own pricing templates and tiers that can be used for multiple products. Convert your prices to the user's currency.

Manage in-app products at scale

Use CSV import and export to batch-update multiple products, or use our API to integrate in-app product configuration into your own tooling

Best practices

  • Developers who distribute their app through Google Play are required to use Google Play's billing system to sell digital goods or services in your app

  • Google Pay can be used to sell physical goods or services that are used or delivered outside of your app

  • To maximize your revenue, consider a flexible monetization strategy that adapts to your audiences and markets. Different audiences can have different preferences for paid apps, in-app purchases, and subscriptions.

  • Optimize your pricing by running in-app A/B experiments with different prices

  • Gain an understanding of your users' purchasing patterns, including data on average revenue per paying user and new versus returning buyers by analyzing app statistics in Google Play Console

Find out more

Learn about the latest enhancements to Google Play Billing and how our new features, which give you more ways to sell, can give you the flexibility to optimize your monetization strategy.

Try In-app products

Grow your revenue by selling products within your app using Google Play Billing

Go to Play Console