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Drive the results you care about with YouTube Ads

Get started now with a YouTube campaign, and turn meaningful engagement into meaningful results for your brand.
Create a video ad For video creators
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Create

Create quality video ads that perform

Anyone can make a YouTube ad that gets results – even creating one right on your phone. Explore best practices.
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Connect

Find your audiences, anywhere on their journey

Connect in relevant moments with Google AI to drive everything from brand awareness to consideration and sales.
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Measure

Measure what matters, and optimise for the best results

Assess the metrics that are most important for your business to make sure every dollar is delivering results.
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Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.

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  • #1

    According to a survey conducted by Kantar, if viewers in India could only watch one service for an entire year, the #1 platform they chose was YouTube.1
  • 87%

    According to a survey conducted by Kantar, 87% of viewers in India agree that YouTube helps them decide what to purchase.2
  • 30.9%

    According to a Google Search Lift analysis, on average, viewers that saw a YouTube ad searched 30.9% more than those who did not see the ad measured across all Google Search Lift 2.0 studies done in India in 2023.3
A guide on how to make the most of your YouTube investment using Google AI solutions.
Learn the basics of creating effective YouTube video ads.
Understand what’s working and what’s not for the most effective campaign.

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  • Image of a Heli Ski helicopter above a group of skiers on a mountain top.

    You know how you say a picture is worth a thousand words? Video is worth a million.

    Njord Rota,
    Owner, Majestic Heli Ski
  • Image of hands about to press the power button on a Blendjet blender

    We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.

    Ryan Pamplin,
    CEO, BlendJet
  • An image of three people in Cider clothing having a picnic.

    YouTube Shorts helped Cider gain new customers at a 33% lower CPA.

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Partner with creators to build compelling ads that support your business goals.
Build video engagement and grow your channel. It’s easier than ever to get more eyes on your videos and increase your channel’s engagement.

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Partner with a Google Ads expert to set up your first YouTube Ads campaign

• Get one-on-one guidance and personalised recommendations
• Get help tailoring your ad budget and media plan
• Get help selecting the right keywords for your ad
Contact an Ads Expert
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YouTube’s best in ads

Find creative inspiration from the top-performing ads on YouTube.
Get inspired
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Get started with YouTube Ads

Create a video ad For video creators

Frequently asked questions

What are YouTube ads?

YouTube ads are compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites.

What YouTube ads types are available and which is right for me?

There are many types of YouTube ad formats available:

  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • In-feed video ads
  • Bumper ads
  • Outstream ads and Accompanying Content
  • Masthead ads
  • Shorts ads
  • Audio ads

Learn more about how they work and which work best for your goals by visiting the YouTube video ad formats help page.

How can I track my YouTube ads campaign performance?

Google Ads metrics help you measure the impact and performance of your YouTube ads campaign. Real-time metrics can track insights like how many people are viewing your ad, how engaged they are, and what actions they’re taking like website conversions, store visits, or in-app actions. Learn what you can measure and how it works by visiting the YouTube ads and metrics help page.

Can AI create YouTube ads for me?

AI can help you build video campaigns and make the most of your YouTube ads investment. Google AI-powered solutions offer exciting new ways to create, enhance, and launch video campaigns that help drive high-impact results. Learn more about AIs role in video campaigns by visiting Google Ads AI Essentials: Video Campaigns Best Practices help page.

1 Google/Kantar, WhyVideo, n=2312 weekly video viewers 18-64 (IN), fielded from (3/26/24-4/24/24). Competitive set includes 10 market competitors: Linear TV, , Video, Sony LIV, Jio, MX Player, Facebook, Instagram, Moj & MX Takatak, Roposo.

2 Google/Kantar, WhyVideo, n=1061 YouTube viewers, n=2312 weekly video viewers 18-64 (IN), fielded from (3/26/24-4/24/24). Competitive set includes 10 market competitors: Linear TV, , Video, Sony LIV, Jio, MX Player, Facebook, Instagram, Moj & MX Takatak, Roposo.

3 Google YouTube Search Lift 2.0 Meta Analysis for Studies done in India in 2023( n=4059). YouTube Search Lift aims to understand differences in search behaviour amongst those (Saw YT ads vs. didn’t see) using a Control/ Exposed Methodology. Key metric: YT_Relative_Lift = Exposed_searches_per_impression / Control_searches_per_impression - 1. Median Relative Lift is 30.9%.
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