LG Vehicle Solution
Our president
Our core value
Prioritizing customer needs, we strive to enhance in-cabin experiences with every automotive innovation. We aim to be the gold standard for superior products, solutions, and service in the mobility industry.
Committed to innovation, we deliver trusted, game-changing technology solutions that set industry benchmarks and drive further progress for the mobility space.
Our advancements are made alongside our customers, partners, and employees. We never walk alone, fostering collaborative growth and sustainable success through strong partnerships.
Engineering and Design
Innovating with Precision: Our Engineering and Design divisions are at the forefront of advanced product development, creating solutions that integrate seamlessly into existing automotive architectures. With a focus on innovation and practical application, we work closely with OEMs to ensure that our offerings greatly exceed industry standards for performance and aesthetics.
Product Planning
Anticipating Market Needs: Product Planning is crucial in identifying and analyzing market trends to guide new product development. By understanding the evolving needs of the automotive industry, we ensure that our product offerings are both relevant and forward-thinking, allowing our clients to retain a competitive edge.
Production and Quality
Ensuring Excellence: Our Production and Quality divisions are committed to manufacturing excellence. We maintain the highest standards of quality control from initial concept, and through to final production. We ensure that every component we produce is reliable and durable, meeting the rigorous demands of both OEMs and the end users.
Sales and Marketing
Driving Business Growth: Sales and Marketing divisions are dedicated to building strong, lasting relationships with our business clients. We understand the importance of communication in B2B transactions and strive to clearly convey the benefits and innovations of our products, ensuring that our partners have all the information required to make informed decisions.
Logo
Full of personality, our smiling logo signals humanity and intelligence. We always use it with confidence. It's what makes us feel uniquely LG.
Color & Gradients
Including our signature and energetic LG Red color, there's white and black version with various gradient elements going from light to dark.
Slogan
Our slogan, "Life's Good" is full of emotions and inspired by the forms of our products. This makes our brand feel warm and present, even in the smallest of moments.
Typography
The LG EI font is a dedicated typeface that communicates our design philosophy of ‘Emotionally Intelligent Design’.
Design System
Our Emotionally Intelligent forms are born from our products and create our flexible and expressive design system.
Photography
All of our photography is unified by clear principles: authenticity, positivity, warmth, breathing space, diversity and attention to detail.
Voice
Our voice must always speak for our brand belief, Life's Good. It means we strive for ensuring Life’s Good around the world through our voice.